Amy Hutzel is with the agency sponsoring the license plate – the California Coastal Conservancy. The agency has until mid-July to get the remaining orders.
“It’s been going slower than we expected and I think a large part of that is the economy. We launched the program in July of ’08 and then everybody knows what happened in September of ’08. And it’s just been tough. I think people have less disposable income for things like this.”
It costs $50 to sign up for the plate and the annual renewal fee is $40.
The group's goal is to raise $1 million by selling the plates…which feature a small image of the Golden Gate Bridge. Meanwhile, state officials say other specialized license plates have also seen their sales decline.