Paul Adams

Manager, Corporate Underwriting

As the Director of Corporate Underwriting, Paul is responsible for managing the team of sales executives representing Capital Public Radio's four NPR/News stations and three Classical/Jazz stations.  The underwriting department works in close partnership with local and regional businesses to develop on-air and online marketing plans to accomplish strategic marketing goals and create revenue for the station. 

Paul joined Capital Public Radio in July of 2012. Within his first three months, he developed an underwriting platform for all online and mobile content and developed relationships with national advertising partners.

Prior to joining Capital Public Radio, Paul was the General Sales Manager of Integrated Media at Clear Channel Media & Entertainment in Sacramento.  At Clear Channel Paul managed a staff of 21 sellers focusing on monetizing streaming audio and all digital content on six station platforms. 

Paul began his media career in 1992 with local NBC affiliate KCRA and quickly learned that his heart wasn't in network television and moved to commercial radio.  Paul has a long history of working with small and large businesses as well as advertising agencies and has been an early adopter of integrating digital elements into marketing and underwriting campaigns.

When not working, Paul's focus is on family, cycling, and gardening and he is developing a custom cooking experience for groups numbering from 10 to 60.

Contact Paul (916) 278-8974 or email

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